education and awareness.
A crucial element to any conservation project is education and awareness. If people do not know the species that you are trying to conserve then it is unlikely you will gain their support or interest. This of course is particularly important in range countries where activities of local people can impact, both negatively and positively, on the species you are working with.
PICA is active on multiple fronts to ensure a wide and varied education and awareness campaign. Although the focus will be directed to range countries of the Pallas’s cat PICA has developed standardised education materials, translated into multiple languages, that can be used across several ranges countries but also in Zoological collections across the globe the enhance the exposure of the species.
Using a combination of a poster, leaflet and pocket guide we aim to not only cover a wide target audience but to also cover a wide range of users ranging from children, schools, researchers or herders.
In addition to the education materials you can also download and colour in your own Pallas’s cat here.
To complement the education materials PICA is also taking advantage of its close links with Zoological collections to raise awareness and support through presentations, zoo interpretation and conservation related articles and press releases.