A crucial element to any conservation project is
education and awareness.

PICA is active on multiple fronts to ensure a wide and varied education and awareness campaign – as part of those efforts it has developed standardised education materials in the form of a poster, leaflet and pocket guide. These have been translated into multiple languages and can now be used across majority of Pallas’s cat range countries, as well as in zoological collections across the globe to enhance the exposure of the species

PICA is helping to raise awareness of Pallas’s cats with the communities that live alongside them through the creation of bespoke learning materials – and we want to share these with you.

In collaboration with Unite For Literacy and a project partner the IUCN SSC Cat Specialist Group, PICA have also developed a children’s book “Manul – Little ghost cat” aimed at children from 0 – 8 years of age. This book has also been translated into several languages.


Join us annually on 23rd April to spread the word about the small cat with great attitude.

In addition to the education materials you can also download and colour in your own Pallas’s cat here.

To complement the education materials PICA is also taking advantage of its close links with Zoological collections to raise awareness and support through presentations, zoo interpretation and conservation related articles and press releases.