of field research and researchers across range countries.
Having a 360o approach from ex-situ to in-situ conservation is at the heart of PICA’s ethos. This is achieved by raising the awareness, exposure and status of the species within the Zoological community and converting this into financial donations for the species. Although these financial contributions individually are often not vast, they do, when combined with all others, offer a valuable resource that enables yearly support to several projects. This support can range from research equipment, financial support for field work, education material or for resources needed for positive engagement with personnel in Pallas’s cat areas.
PICA has, since 2016, financially supported projects in Nepal, Mongolia, Kazakhstan, Uzbekistan and Kyrgyzstan. New projects are also being reviewed for Bhutan and Pakistan. As part of these relationships PICA receives updates, data, images and videos from field projects which are shared once again through the Zoo community with staff, members and zoo visitors. It is this process of collaboration, support and sharing which enables the 360 o approach.